Starting a new business or project is exciting! But there is a lot more to it than just selling your idea. There is a lot of things involved that you may not be good at or know how to do. These three items of things not to do are based on my experience in the Digital Marketing field however I believe they pertain to a lot of industries.
1) Branding can wait.
Whenever I meet someone with a new venture they always put so much effort into the logo, merch, and design. It’s not necessary. First, you should focus on gaining clients, customers, and members. Once you offer something people want then put a name on it. Something simple they will remember and be able to identify and share with others.
2) Charge the right amount.
Sure you are just starting off and your confidence levels might not be where you want them but don’t shoot yourself in the foot for later on. Make sure the amount you charge is worth your time. If it’s not worth your time then you may not give it your all and if you don’t give it your all then the results will be weak and neither you or your client will want to carry on.
Charging the proper amount sets the tone for the client. They are investing in you and when people invest they care.
If you do give a free month of services or discounted services make it very clear what your intentions are and why you are doing this and for how long. Communication is key here.
3) Don’t bite off more than you can chew.
It takes time to build a reputation but only one bad experience to tear it all down. Work with integrity and be transparent in your work. If you are incapable of doing something communicate that with your client. Honesty goes a long way.
There are so many other things you could do or not do but these are the most important in my opinion. It boils down to doing the right thing, self-belief and keeping it simple. If you can master these three things then you will be well on your way to growing and being successful.
If you have questions or want to elaborate more on these topics feel free to comment below. I hope I was able to bring a little value to someone today. Thank you for reading!