Identifying the target market has become very important to a business. If you couldn’t identify that it will cost you a lot of money and time, engaging in different marketing strategies, advertising campaigns and pretty much everything you do. As a business owner or brand consulting and advertising professional, you must identify your target audience before you do any of it.

Even though your products or services might appeal to a large group of people, it doesn’t mean to market to everyone who sees or feels it.

Process – knowing to whom and when to market your product or service – can result in much higher rates of return, and it involves implementing systems, rather than relying on indiscriminate marketing. If you are not sure where to begin, the steps below can help you identify your target audience

Follow these steps to identify your target audience. Build your brand with the right market and use resources to attract potential customers.

1. Do Your Homework

First, determine the needs for your products or service. Then refine your target audience by identifying who as already purchased it. You can also check out competitors in your market for more insights. Fill in the blanks for your customers and engage with your audience. This will add more research and information for documentation. Finally, reevaluate and make any necessary changes. Redefine your audience.

2. Create Buyer Persona

Create personas for each group of people you want to target. To better define your marketing strategy, pinpoint each sector. Consider factors such as demographics, how you can improve sales, and social media platforms.

3. Get Competitive

Identify your competitor’s strengths and weakness. You’ll discover how people react to their marketing techniques for the insight you need to emulate or avoid their actions. Answering the following questions can help you create a marketing plan to attract and entice potential customers.

4. Ask Yourself Questions

  • Which type of customers is actually buying your competition’s products?
  • What are they saying about your competition on social media platforms?
  • Are they getting rave reviews?
  • Are customers willing to pay for your competition’s prices?

As the digital marketplace continues to shifts and evolve, so may your ideal clientele. If you’re able to get ahead of the curve, you’ll be one step ahead of your competitors.


I believe design has the power to shape meaningful human experiences. I’m passionate about expressing values of honesty, authenticity, and simplicity through my work. I’ve spent the past 13+ years helping launch and reimagine businesses for today’s digital world.


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