In fast-moving world marketing for millennials is a difficult task. Because of that, I recognize multiple organizations are struggling to market their product to the millennials.
There are a few important circumstances we should recognize when it’s come to marketing to millennials. Because their product awareness is considerably high thanks to the accessibility to the information. Therefore you must build a delicately crafted marketing strategy.
Millennials aren’t likely to work 9 to 5 jobs, and they won’t expect your brand to either. They have grown up with emails, texting, and the internet. They are used to getting direct responses from what they usually engaged with.
It’s essential to create customer service and social media presence outside of regular work hours. It will build trust and reliance on your brand.
Don’t try to hard-sell.
Millennials often have been bombarded with advertisements since their birth. As a consequence of that, conventional advertising has lost a lot of its punch.
They value authenticity. So superlative promises clearly designed to sell a product are much more likely to bring mockery than actual consideration.
Think word of mouth
Word of mouth marketing has always been efficient. People have always been much more willing to trust friends and acquaintances with recommendations over advertising. But in the past, word of mouth has been difficult to perform as part of a genuine advertising campaign. But now, with millennials (and many others) plugged into social media and the internet, word of mouth can be utilized easily and cheaply by savvy businesses.
Feature customer reviews on your website or social media, maintain active facebook and twitter and watch internet trends to see what’s working. Some brands choose “Influencers” popular social media users who promote your brand through their channels, blogs or pages.
You won’t get everyone
Millennials are a highly diverse group. Some of them are work high-paying tech jobs while some are deep in student debt and struggling with unemployment. Some are parents and others are single with little thought towards marriage or children.
Furthermore, add in the difference in education level region, race, culture, gender and age (someone who is 21 and someone who is 33 will have very different needs) and you’ll realize how foolhardy it is to try to appeal to all millennials. Instead, think of whom your product or service will benefit and target those subgroups.
Maintaining Loyalty is harder.
Millennials have a reputation for being disloyal to brands. In some ways, this is true. They are less likely to stick with one brand that they are satisfied with. Instead, they are exposed to countless alternative products through media and the internet.
They may want to experiment with different brands. However, you can maintain brand loyalty by emphasizing your brand purpose over your product. The brand that is doing good the in the world, or that have particularly lofty or interesting goals, are more likely to keep millennial customers loyal.
Please let me know your comments.