In the modern world, design plays a significant role in creating a meaningful human connection.

So when it comes to graphics, we all have that question “What is graphic design?” Let’s figured it out.

A brief introduction

Graphic Design is a process of creating visual materials that are meaningful to the viewers and also able to understand it easily.

It’s a technique of combining typography, images, and illustration to communicate a message which is easy to understand.

The process of designing involves creating textual and visual content to deliver messages to a target group. 

That’s what we identify as graphic design even though there are multiple different definitions of it.

It uses the application of typography, photography, and illustration, in combination with visual hierarchy.

Demonstration of Typography: Type Style Guide

The twenty-first-century graphic design extends beyond traditional print media and includes motion, UI UX Design, web design, packaging, signages, and exhibition design. That’s why it is a problem-solving technique that a lot of people use it in today’s world.

So that is something through which we can make someone understand what we are trying to say. 

Because design is a beautiful way through which we can say something without even saying anything. 


Also, this video will help you understand the basic fundamentals to understand “What is graphic design?


A brief history of graphic design

The history of graphic design starts with the production of manuscripts in ancient civilizations, which emphasized typography. For centuries, early artists—usually commissioned or, like medieval monks, duty-bound by vocation to work in the realms of mysticism, religion, and state affairs—had few tools at their disposal. They had to etch and ink representations painstakingly on stone, clay, papyrus, bark, parchment, and vellum. With technological progress, the field developed into a distinct profession. 

Late 19th and early 20th centuries, the creation of print media using a combination of visual and textual content grew.

How graphic design helps in:

It can help us to use our creativity to solve a problem and communicate things visually.

Problem Solving: 

The graphic design has the power to solve any problem. Every great experience we experience in day-to-day life is a result of an excellent design that solves a problem. Imagin the chair you sit, a computer that you use, and the house that you live in has designed in a way to give you a solution to your specific problem. That’s how graphic design helps in problem-solving.

It’s a great tool that we can use through which makes anything and everything.

Often time, we are not able to understand a long paragraph, but we can quickly identify an image even though it communicates the same.

That is how graphic design solves problems. 

For example, to communicate beauty, you’ll need so many words, but you can use graphical representations such as images, colors, and typography of the same to tell a great story. 

The Difference between the text expression vs visual expression

Visual Communication

We can use design to communicate our message to a specific audience by understanding their requirements. So It is a process of delivering a message.

The purpose of it can be about raising awareness, engaging with an audience, or building credibility. How graphic design does this? It’s by using the fundamentals of design, which are principles of design and elements of design. By using that, you can create robust designs that carry a message that can be easily understandable by people.

What is the graphic design term’s meaning?

The term “Graphic Design” is closely associated with visual design and knowledge design. Although interpretations may vary, at the heart of all descriptions lies a human-centered design process.

Understanding the users’ information needs and visual processing capabilities is key to designing visual information that successfully communicates the desired message. Perhaps unsurprisingly, for designers creating work for ever-increasingly mobile audiences, augmenting graphic design to suit the user’s context is a heavyweight matter to bear in mind at all times.


Reference Video: You also should have a look at the following video playlist where you can learn more about graphic design fundamentals to understand what is graphic design?


What is the role of a designer?

There are several career opportunities in design; only you need to follow your passion and know the place where suits you best.

The career objective for a designer is to convey ideas and words as art or visual designs.

  • Discovering: The design process starts with finding the main problem that we need to solve. Some designs can address multiple issues, and some don’t. So designers must be able to identify the problem beforehand. 
  • Defining (Strategy): Based on the problem, the designer specifies the suitable strategy to execute the design works keeping the client’s requirement, competitors, and target audience
  • Designing: Apply digital illustration, image editing software, and layout software to develop various models. For examples logos, print design, web layouts, editorial designs, as well as motion design, etc.
  • The designers make crucial decisions about the typography, layout and colors, images, and typefaces to deliver a solution that solves the main problem. 

I hope you have a clear understanding of what graphic design is by reading this article. I will be publishing my next article and provide you more examples and demonstrations.

Please let me know what do you think of “What is graphic design?” Thank you.

Author

I believe design has the power to create meaningful human experiences.

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